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SEO, short for "Search Engine Optimization," is a critical factor in the success of medical practices, including dental practices and medical offices, on the Internet. The goal of SEO is to improve the rankings of your practice website, increasing click-through rates and visibility. This leads to more potential patients finding and using your practice.
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Google organic search is a powerful tool for generating traffic and acquiring new patients, including dental practices. Without sound SEO knowledge, many practices cannot fully exploit this potential and therefore lose a decisive competitive advantage, both in general practice marketing and in specific dentist marketing.
In today's world, it is no longer enough to rely solely on traditional advertising methods such as radio, TV or outdoor advertising. Patients predominantly search for their medical care online. Therefore, a strong online presence is essential to appear ahead of the competition in search results. It is important to rank at least in the top 10 search results, as results on the second page are clicked on significantly less. Google is the leading search engine in Germany with a market share of 91%, which is why optimization should focus on Google.
Current statistics show that a significant proportion of patients search for information about doctors online. Around 70% of Germans use the internet to search for a doctor and almost 30% of internet users book their doctor's appointments online. In addition, almost 90% of German internet users obtain information about health topics online and often use search engines such as Google as their first port of call.
"A significant proportion of patients also search online for information about doctors. According to a survey by the digital association Bitkom, 67% of Germans look for additional health information online after visiting a doctor. 14% of respondents do this regularly, 30% sometimes and 23% rarely."
(Source aerztestellen.aerzteblatt.de)
Many doctors have a practice or clinic website. Advertising for individual health services (IGeL) is commonplace. SEO can increase awareness of the practice website, which leads to increased use of the services offered. Further advantages of SEO for doctors are
We have already helped numerous doctors to increase their visibility on Google and attract more private patients. Thanks to our strategic SEO measures and a targeted communication strategy, our clients regularly achieve top rankings in search results. This combination leads to significant growth spurts and sustainable success for your practice. Let us put your practice on the road to success.
We know that you have little time in your day-to-day practice operations. That's why we keep communication lean and ensure minimal effort on your part. We arrange telephone appointments or communicate mainly by e-mail to save your time.
SEO is not a one-off measure, but requires long-term maintenance and adaptation. Relevant content must be regularly updated and expanded. Google not only evaluates the content, but also the structure and user-friendliness of your website. Our online marketing agency carries out on-page and off-page measures to improve the various aspects of your practice website.
Local SEO is crucial to be found in your region. Patients often search for doctors in their area, such as "Arzt Aalen". A Google My Business account and entries in industry portals increase local findability. The consistency of the company data (name, address, telephone number) is important here.
Your practice website should be easily discoverable on Google for specific search terms. As a dermatologist, you want to be found on search engines primarily when patients search for dermatological topics online. We identify the relevant keywords for your practice and specialty through brainstorming, the use of keyword databases, proven SEO tools, and competitive analysis. Then, we create a list of these keywords and analyze their search volume and competition level.
Exact keywords are crucial because they have varying search volumes. While one term may generate thousands of searches on Google each month, a similar term might have significantly fewer queries. Our goal is to identify the keywords that are most frequently searched and thus offer the greatest potential to increase your website's visibility in search results.
Based on the results of the keyword analysis, we develop a tailored SEO strategy for your website. We decide which topics should be covered on your website to appear in relevant Google search queries. This strategy will be customized to the specific needs and goals of your practice.
For each keyword, we conduct thorough research and analyze the pages that Google displays for these queries. We examine the content of competitor pages and identify the relevant factors that Google deems important. Our goal is to meet the informational needs of your potential patients while effectively addressing their search intent.
Based on the previous research and incorporating all relevant keywords, we write SEO-optimized texts. These texts are linguistically precise, easy to understand, and tailored to the target audience. Our experienced copywriters know exactly how to create web content that appeals to both search engines and patients. You will receive the texts for review and approval.
Meta data are short descriptions that Google displays in search results and represent your website. These details are crucial as they provide the first impression of your practice and encourage patients to visit your site. We craft concise and compelling meta titles and descriptions that capture the essence of your page content.
We can create a new website for you or revamp your existing page, depending on your preferences. After the redesign, we implement the created texts and optimize the website both technically and content-wise. We choose an appealing design, integrate suitable graphics and images, and ensure that your website is user-friendly and visually attractive.
We conduct regular analyses to measure the success of the SEO measures. We check how your website rankings have changed since the implementation of the SEO strategy. You will receive detailed reports on progress and optimization potential. This continuous monitoring ensures that your website always performs optimally and that you benefit from the SEO measures in the long term.
With our support for Doctolib and Jameda, you benefit from an improved online presence, more efficient appointment management and increased patient satisfaction.
SEO is a long-term strategy that requires continuous adjustments. Incorrectly implemented SEO can lead to penalties from Google and loss of good rankings. Our experienced SEO professionals ensure professional, high-performance and success-oriented implementation.
SEO, or Search Engine Optimization, is the process of optimizing your website to achieve a higher position in the search results of search engines like Google. For doctors, this means adjusting content and technical aspects to ensure that your practice is found more easily online and attracts more patients.
SEO increases the online visibility of your practice. Since many patients search for medical services online, it is crucial to appear at the top of search results. This leads to more visitors on your website and ultimately more patients.
SEO for doctors includes optimizing content, the technical structure of the website, and building backlinks. This involves identifying relevant keywords, integrating these keywords into the website text, improving loading speed and mobile optimization, as well as managing online reviews.
SEO improves the visibility of your dental practice in Google search results. By targeted optimization, you will be better found for searches like "dentist in [city]," leading to more visibility and patient inquiries.
SEO can increase your practice's visibility, attract more patients, improve your online reputation, and promote specific services. This leads to a greater reach and a competitive advantage over other practices.
SEO is a long-term process. Initial results may become visible within a few months, but the full effect is often seen only after 6-12 months of continuous optimization.
The cost of SEO varies depending on the scope of the measures. In general, there are different pricing models, depending on the size and current status of your website. We would be happy to provide a non-binding offer tailored to your individual requirements.
By optimizing your website for relevant keywords, improving technical SEO (e.g. loading speed and mobile optimization), building high-quality backlinks and managing online reviews, you can improve your rankings on Google.
Google My Business is an important tool for local SEO. An optimized Google My Business profile increases your practice's visibility in local search results and Google Maps, resulting in more patients finding your practice online.
Doctolib can be seamlessly integrated into your website to streamline appointment management. This allows patients to book appointments easily and quickly, resulting in higher appointment utilization and better patient satisfaction.
By providing high-quality, relevant content on your website and optimizing the user experience, you can increase your patient satisfaction. Positive online reviews and easily accessible appointment booking also contribute to patient satisfaction.
Optimize your website for relevant keywords, improve technical performance (e.g. loading times and mobile optimization), create high-quality content, collect positive reviews and build high-quality backlinks.
Ratings and reviews are an important factor for local SEO. Positive ratings improve your online reputation and can positively influence your ranking in search results. They signal the quality of your services to Google and potential patients.
A good SEO agency should have experience in the healthcare sector, offer transparent working methods, and provide customized solutions. Pay attention to references and success stories from other medical practices and schedule a consultation to get to know the agency. A monthly or bimonthly evaluation should also be offered to ensure transparency about the results.
Even in the digital world, first impressions remain crucial - and print products play a central role here. High-quality business cards, flyers, practice brochures, posters and appointment cards are indispensable tools for presenting your practice in a professional and trustworthy manner. They create a personal connection with your patients and leave a lasting impression. We not only offer first-class SEO services, but also customized print solutions that are perfectly tailored to your practice. Together, we ensure that you are optimally positioned both online and offline.
