Proven Expert ratings: VERY GOOD!
Contao is an open source-based content management system that has grown in recent years, especially in German-speaking countries. This is thanks to the community, which is constantly incorporating many improvements that also benefit the SEO area. A number of functions used to have to be programmed and implemented manually, but nowadays many of them are already in the core and can be used out of the box.
Landing on the first search results page with your own website and preferably among the first 3-5 ads is something every marketing manager or managing director wants. However, it is also clear that this idea or wish is not only yours, but that of many thousands of others. In order to have a chance of a good ranking in the SERPs, the right strategy is the be-all and end-all, because resources are limited and must be used in the best possible way. If you wish, SINEOS can help you get one step closer to this goal.
In this article, we present the most important SEO topics that lead to a better ranking in the search results list (SERP).
As already mentioned, the right strategy comes first. We discuss this in close consultation with the customer and explain why we are going down this or that path. It is also important to understand that SEO is something highly dynamic and relative, because the benchmark is the market, not personal ideas. Such measures can also have different objectives, such as increasing sales conversions or attracting new employees.
Basically, search engine optimization can be divided into these sub-areas:
Each keyword that you want to rank for must be considered individually. In the first step, we use various tools to examine the value of the keyword, because the higher the value, the more difficult it is to optimize landing pages for it. If we take the term "life insurance", for example, we can see from the analysis that it is highly competitive. It makes little sense to start here as a newcomer, unless you have a very large budget at your disposal.
It may make more sense to optimize for keywords that consist of several words. Once you have agreed on this, the next step is to revise the content for this. In this context, it is important to constantly monitor the ranking changes, as you want to ensure that the planned measures have a positive effect on the result.
As of mid-2020, there is still no backend tool for CONTAO that evaluates the focus keyword in relation to the content. This requires external tools or simply experience.
This term refers to all measures that can be implemented with the help of the content management system. For example, the general performance of the website, which can be improved through various programming interventions. It also ensures that the website title, description and open graph information (important for Facebook, for example) are displayed correctly. A canonical tag, for example, can also be implemented to avoid duplicate content.
OnPage improvement is an essential step towards a better rating by Google. Professional CMS, such as CONTAO, already offer many functions that make it easier for online agencies to create a solid foundation.
This topic is very comprehensive and will only be outlined here in bullet points. For example, OnPage SEO includes points such as speaking URLs, a logical page structure with a maximum of 3 hierarchy levels, the correct use of different title types and also a correctly generated Sitemap.xml. An essential component is the different content itself, which must be professionally prepared and aligned with the search intention. And, of course, internal linking also plays a decisive role in how well search engines rate different landing pages.
A good backlink profile also has a positive effect on the ranking. There are many ways to strengthen this. One example of this is an entry for your own company on Wikipedia. This backlink has a high trust and therefore link juice - if you are given the opportunity.
However, there are also special SEO agencies that specialize in setting backlinks for a monthly fee. The reason why these agencies charge a fee is that a considerable amount of work is required to obtain links with a good ranking. SINEOS works together with Rocket Backlinks from Aalen.
Perfect content that provides exactly the information you are looking for or offers solutions is essential for any professional website. The topic of content marketing strategy is also very comprehensive, which is why we link to our article on it.
Everyone knows that websites must also function perfectly on mobile devices. Therefore, most websites use responsive web design techniques to ensure this for the visitor. Depending on the company's orientation, access via smartphone or tablet is over 70%.
CONTAO also supports us here as an agency and offers a range of features to create an optimal mobile user experience. Google has now also switched to the mobile first index and evaluates the display on mobile devices based on various criteria. It should be noted that usability and user experience can also have an impact on SEO. Tools help us to carry out an evaluation for this.
All the steps outlined here have one goal, namely to achieve greater visibility in the SERPs and thus increase the impressions and click through rate (CTR) and ultimately the conversions (target project). SEO is relative, because your competitors basically determine the performance, which must be beaten if you want to overtake them. Good SEO is a permanent process that needs to be constantly monitored in order to get the best out of it. How time-consuming this support is also depends on the competitive environment.
Evaluation and analysis are essential so that this entire process is visible to you as a customer and of course remains measurable for SINEOS. To do this, we use various tools such as Google Anayltics, the Search Console, ahrefs and many more. Appropriate reporting gives you an insight into the work done for maximum transparency.
Contao SEO refers to the optimization of websites created with the Contao Content Management System to improve visibility in search engine results. It is important for increasing the website's visibility, generating more organic traffic, and attracting potential customers.
Effective SEO strategies for Contao websites include keyword research, technical SEO to improve website performance, on-page optimization such as the use of descriptive URLs and a logical page structure, as well as off-page optimization through building a strong backlink profile.
To improve mobile SEO for a Contao website, responsive web design should be used to ensure optimal display on mobile devices. It is important to optimize usability and user experience, as Google uses the mobile-first index. Tools like Google PageSpeed Insights can help analyze and improve mobile performance.
