Growth of a medium-sized company through LinkedIn marketing
A medium-sized company in the industrial automation sector wanted to expand its reach and generate qualified B2B leads, particularly by targeting decision-makers. After an in-depth analysis of the target group, consisting of purchasing managers, technical directors and plant managers, we developed a targeted LinkedIn strategy.
Challenge and strategy:
The main objective was clear: to increase visibility among the relevant decision-makers and generate qualified contacts. Our campaign used LinkedIn Ads to present relevant content such as case studies and expert webinars specifically tailored to this target group.
Implementation and optimization:
In the first three months, the LinkedIn ads reached 25,000 decision-makers from the target group. With a conversion rate of 4%, we were able to generate 240 qualified leads. By continuously optimizing the ad formats and the target group approach, we reduced the costs per lead to 40 euros, which represents a reduction of 20%.
Result:
The LinkedIn campaign not only led to a significant increase in brand awareness, but also to the generation of important contacts and two high-caliber new customer contracts. The number of inquiries increased by 25% compared to the previous quarter. These new customers offer the potential for long-term partnerships and a high order volume.